Written By Marina Moreno
As a writer and interviewer, I come across a large mass of talented individuals all aiming for a spot in the hip-hop culture. And by culture I mean a solid spot in the minds of hip-hop heads, sold out venues and respect as an emcee. However, the music industry and rap world is very raw and critical. As a huge hip-hop appreciator myself, it’s safe to admit that hip-hop is the one culture that will either love and fu*k with you, or shrug you off and push your tape to the side. But can you blame us? This game is survival of the fittest and with many emcees stepping up their game independently, (a.k.a. they are a lot smarter about all the pros and cons of the industry), rap has become even more of a “chew you up and spit you out” type of fam. However there is one rapper who is willing to challenge all that we thought we knew. He is, Deezy Jonez.
The Minneapolis, Minnesota bred spitter has been knocking on the door of rap for quite some time. Having already successfully dropped two projects, “Chapo” and “Northern Lights.” it was only proper that Deezy pack up his rhymes and attempt to leave his mark here in Los Angeles, California. Along with his label mates, Just Josh Music Group, Deezy made sure executives, writers, videographers and more, knew exactly who he was; what he was about; and what he was about to do for himself, his family and the Music Retox team fronted by CEO & Day 1 believer, Eldon Peterson.
Straight off the plane in LA, Deezy sat down with “What’s Dropping” host Jorel Quinn at All Def Digital where he offered advice to those on the verge of emerging, spit a LIVE version of his lyrically impactful “Work Flow” on SKEE247’s “The Kick It” show on the new DASH Radio, climbed to the roof of Hip Hop DX for their infamous “Hollywood Freestyle”, snapped photos in Popular Demand gear as YouTube Space LA, stopped to pose for pictures with fans, caught up with his CaliExclusive fam and most importantly wrapped up his first collaborative EP with live arrangement by Just Josh Music Group. Though there’s more stops in which he left his trail, we are going to let it your curiosity linger so that you continue to follow the Minnesota rapper to see where he will be spreading his talents next.
Fast-forwarding, I bet you’re wondering what separates Deezy from every other lyricist, right? Well, we could go on to note and bullet-point various reasons by referring to his music that’s already out for the world to listen to – but we’re not. Lets focus on the fact that Deezy has, what I like to call, “rookie hunger”, leaking from his glands. While on the road with Deezy this past week, it was almost impossible to not feel like you were in the presence of someone who you just knew was destined for major recognition. Constantly confidently spoken, Deezy tackled each meeting with our Third Floor Network friends and each approach with ease. Anyone who is familiar with that “rookie hunger” knows that’s when an emcee goes the hardest at all times, even when the cameras are off. They are at the stage of not paying attention to competition due to the fact that they are too busy focusing on how they are going to detach themselves from the norm. That’s Deezy. He doesn’t give a flying F*ck to any negativity around him because he is positive he will succeed in his career, even when it’s just beginning.
Hold on tight. This is only the beginning. Don’t forget where you heard of him first and thank us later.
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