ROS. is a grassroots marketing agency that specializes in creating unique strategic campaigns for artists, brands & companies that directly impact the desired audience. ROS. is an acronym that stands for “Run Of Site” and “Run Of Show.” “Run Of Site” is an advertiser term by media platforms that places an ad for brands throughout their site, where they appear anywhere and everywhere to be viewed by the desired consumer, similar to a ROS. campaign. “Run Of Show” is an item-by-item sequence of events that will happen within a show or event. The detailed outline shows what each department should be doing at what time that keeps all productions in tact. With the ROS. team, you’ll get to work side by side with event / content producers & marketing strategists that have over 20 years of professional music/entertainment relationships and experience. Recent ROS. activations include Ez Mil ft. 1500 or Nothin “Panalo” LIVE Remix, Guapdad 4000 & !llmind 1176 album x Jollibee campaign, MYX Global Premieres for artists like Manila Grey ft. James Reid, Inigo Pascual ft. J. Boog, Moophs & Bimwala, Bugoy Drillon, MYX London DJ Week and many more. The team doesn’t work on anything and anyone, but for projects they truly believe in.
The ROS. marketing team has over 20+ years of strategic, experiential, event & content marketing working with the top brands, artists & influencers in the world. They have produced over 500 offline events & editorial programs with artists like Justin Bieber, Justin Timberlake, Drake, Kendrick Lamar, Rihanna, Jay-Z and brands like Coca-Cola, McDonald’s, AT&T, Disney & Budweiser. They have also helped small businesses, non-profit organizations & media companies grow thru non traditional, yet strategic marketing techniques. More info here.
Serial entrepreneur Roslynn Alba Cobarrubias, originally from Walnut, CA, is a marketing advisor & dot connector for brands, individuals and companies as the Founder of ROS. Marketing. Her purpose in life is to create fun & memorable experiences so that people feel understood, valued & supported, encouraging a passion to helping others succeed. Envisioning a world where everyone has the confidence to overcome obstacles and have resilience against their own limiting beliefs, her mission is to inspire every person she encounters to overcome anxiety by connecting the dots in their personal journey, eliminating self-doubt, & following their heart by investing in what they love.
Roslynn is the former ABS-CBN Global Head of Music & Talent, for media & entertainment conglomerate, ABS-CBN. During her tenure, she created & executed the strategy for launching some of the biggest artists in the Philippines like Inigo Pascual & Kiana V into the international music industry. She currently consults as the Head of MYX Global, the biggest platform spotlighting the next generation of Filipino artists, creatives & talent through TV shows, movies & original content. The multi-media entertainment platform includes the MYX.Global website, MYXTV & MYXRADIO on Dash Radio throughout the globe. MYXTV is a cable/satellite TV global network available in over 20M homes via distributors like DirecTV, Spectrum, OTT mobile apps like iWantTFC, while MYXRADIO is distributed to 12M+ monthly listeners over 50 partners via Dash Radio including their mobile app, connected cars , smart TVs & dashradio.com.
Roslynn has personally produced over 500 live events & editorial programs with artists and brands like Justin Timberlake, Jay-Z, Rihanna, Bruno Mars, Justin Bieber, Drake, Miguel, Kendrick Lamar, Eminem, John Legend, AT&T, Budweiser, Coca Cola & Wendy’s. She previously helped market MySpace Music across the globe since it’s start up stage, where she spent a decade there as the Head of Artist Relations & Integrated Marketing, helping to launch MySpace Latino, Mexico & UK. She remained on staff during both sales to Fox for $580M & Specific Media for $35M with Justin Timberlake as investor.
Roslynn has been named one of Billboard Magazine’s Top 30 Music Industry Professionals alongside Spotify Founder Daniel Ek & Justin Bieber’s manager Scooter Braun, The Source Magazine’s Power 30 alongside Diddy/Russell Simmons. She was most recently featured in Forbes, as the Co-Founder/Chief Marketing Officer of mydiveo, the largest network of video resumes in the world, that was acquired for $7.4 million by a top video & programmatic ad network. Through the sharing of talent discovery video profiles known as ‘diveos,’ mydiveo helped artists, individuals & brands collaborate, and assisted companies like America’s Got Talent & the White House AAPI find, book & hire talent.
In her spare time, she loves to motivate the youth through speaking at events like Tedx, SXSW, Google’s Phil Dev Summit, TFCU & UCLA, while also helping to produce community events like the LA Clippers Filipino Heritage Night, Black History Night & Chinese Heritage Night.
Read her Top 9 memories at her close to 10 years at Myspace here.
ABOUT ROS. Founder & Lead Marketing Strategist Roslynn Alba Cobarrubias: