INIGO: THE CROSSOVER: Begins At myxTV & Tarsier Records Viacom NYC Showcase

@Viacom, the United States mass media conglomerate owns several of the top TV networks in the world including entertainment channels @MTV, @BET, @VH1, @Nickelodeon & @ComedyCentral. @ABSCBN @myxTV music channel & underground record label @TarsierRecords partnered with @AMPViacomGroup to showcase diversity with an artist showcase featuring @InigoPascual and @KianaVee to celebrate the ending of #AsianPacificAmericanHeritageMonth.

The well attended event sponsored by @TanduayRum, included an open invitation to all @Viacom employees in the historic 54 floored Times Square 1515 Building, that artists like @JustinTimberlake, @Beyonce & @Rihanna began their careers on popular TV shows like TRL and exclusive industry showcases like these. Additional guests included personally invited entertainment & music industry guests from companies like @SiriusXM, @Spotify, @LiveNation, @UniversalRecords, the New York @Knicks & local Filipino community leaders like the NYC Consullate General.

#Inigo debuted his newly co-written songs like #Options & #Neverland that were produced by Justin Bieber’s music director @Harv and @Moophs produced, #CatchingFeelings.

The sentiment post event was excitement with #InigoPascual and #Kiana being asked to participate or be considered in future music opportunities ranging from radio appearances to music licensing opportunities that will further expand their goals in getting their music heard on a mainstream level throughout the world. The strategy of showcasing the music first to the music industry’s most important movers and shakers alongside tastemakers is one that will continue in parallel in releasing the music on consumer platforms like Inigo’s new single, Options, which will be out on June 28.

Similar to the #FilipinoFoodMovement, by influencing the most influential first, the #FilipinoMusicMovement is bringing together the power of our Word Of Mouth close knit mainstream music industry community to help bring our the best of own Filipino music and talent to the world stage. Stay tuned for more! This is just the beginning of #TheCrossover. 🎥 @antonioagosto.

Inigo x Kiana “Sunflower” cover by Post Malone & Swae Lee

Inigo x Jessica Reynoso cover of Ed Sheeran x Beyonce’s Perfect

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Founded by Roslynn Alba Cobarrubias, 1587 is one of the dopest, global marketing agencies - with a passion in helping exponentially grow exposure for Filipino, Islander & Native Hawaiian producing talent, content and events.

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