(VIDEO) Have You Met Phora? Watch His NEW “Stay True” Music Video Directed By George Orozco

Born and raised in the outskirts of Anaheim, CA, lyricist PHORA is no stranger to Hip Hop. Phora was born into the culture and was participating in the various elements when most kids were learning to walk.

At age 9, PHORA was influenced by breakdancers like Crazy Legs when hitting the linoleum floor and at 13 evolved into a graffiti artist, thanks to his inspirational father, a talented artist who taught him the basics which he then used to develop his own skill. While most people his age are rapping about mollys or finding the next wild party in seach of girls, Phora finds reward in helping fans who find his music therapeutic when going through similar situations that he raps about in songs like “My Story” that has already garnered over 1 million plays on YouTube, adding to the over 15 million+ plays he currently has.

Musically, he pays homage to the great writers of the 90s generation including Tupac and Talib Kweli while appreciating producers well before his time including J.Dilla and Pete Rock. Fans have compared him to the likes of the West Coast’s best, mainly most due to his powerful lyricism, storytelling and organic large social following. While the comparisons continue, Phora remains humbled and shies away as people look to call him a leader for the new generation. He sees himself as the “Young Leader of Younger Leaders, an example to people who haven’t found themselves yet, who don’t even KNOW they’re a leader.” A unique voice in a millennial culture that strives to live with “borderless thoughts” and accomplish goals that are within reach and far too realistic to be considered just dreams.

Phora will release his new album “Nights Like These” on December 10, 2014 on his independent record label Yours Truly Records. Following the critically acclaim of his mixtapes and music shown via the comments on HotNewHipHop, HipHopDX, and DJBooth to name a few. Fans can purchase the CD with similar packages that include merch items such as T-Shirts hoodies and personalized insignia at www.officialphoraclothing.com

Check out his latest music video “Stay True” below. The video is a dedication to his longtime team and “Phoraheads” who have been supportive of his musical journey since day one while acknowledging but not phased by the naysayers. The song is produced by longtime partner Eskupe and video directed by George Orozco.