1587 Grassroots Marketing Agency
Marketing Strategy | Film, TV & Music Production, founded by Roslynn Alba Cobarrubias.
Ez Mil performed new singles “UpDown (Step & Walk),” “Re-Up,” & “Panalo” with the Clipper Spirit & dancers Bailrok & Yahshua Zawadi (DJ Wadi).
Watch the full performance on Ez’s YouTube & stay tuned for an amazing music video to “UpDown” directed by Phil Tayag starring some of NorCal’s best dancers like Chonkie “The Smeeze God,” Wren Crisologo, Koncept & HEATGOTTEM.
Rumor has it Hawaii has been itching for some quality Hip Hop again. Alongside the Dig Lifestyles crew – 1587 Co-Founder Roslynn Alba Cobarrubias brought some of the most memorable concerts to come to Hawaii including but not limited to Kendrick Lamar, METHOD MAN of the Wu Tang Clan,
CLICK HERE TO PURCHASE TICKETS.
Q-Tip of A Tribe Called Quest, Lupe Fiasco, Pusha T, EPMD and Little Brother to name a few.
1587 Hawaii global grassroots marketing agency kicks off a series of “good music” events with Olangapo City, Philippines rapper Ez Mil. Ez is known for breaking the Internet with his hit song, “Panalo” that garnered over 75 million plays on YouTube alone from his memorable Wish USA bus performances.
Hundreds of YouTube reactors from around the world didn’t understand exactly what he was saying but heard the passion in his cadence and Filipinos around the world were shocked to hear Ez perform in 3 of the country’s dialects including Filipino (Tagalog), Ilocano & Visayan.
His lyrics were piercing with topics ranging from Spain colonization to colorism to his influences from Eminem, Kendrick and ASAP Rocky – over 7,000 miles away in the Philippines.
Ez Mil just released his “Du4lity” album out on FFP Records / Virgin Music with hit songs like “Re-Up” and “Up Down.” He wrote and produced every song on the album personally – playing every instrument and singing every tune as well.
After his Power 106 “On the 8th Floor” freestyle that paid homage to Justincredible, Sour Milk and Good Morning Gabe from the LA Leakers was previewed online – hundreds again reacted to his unique style and lyrics. Ez is not just a dope Filipino / Asian rapper – he’s a dope rapper that happens to be Filipono that can run toe to toe with the best of them.
Filipinos are no strangers to quality Hip Hop – from the Invisibl Skratch Piklz to the World Famous Beat Junkies in DJing to Phil Tayag, Rainen, Stahyl, B-Boy Ronnie in b-boying, to rapping from Black Eyed Peas Co-Founder APL.de.ap, Bambu, P-Lo, Guap, Ruby Ibarra, MBNel to multi-platinum producers like !llmind and DJ Flict.
With a huge Filipino and Asian population on the Hawaiian islands – this night will be memorable – not just for those of Asian descent but those witnessing history in the making of every ethnicity – not just virally online but IRL.
Watch his “Making it in America” TV feature below produced by Roslynn below:
Local Oahu rapper Devin Cheff will open alongside music by DJs EZ and Wadi. Roslynn will host the evening with special giveaways by partners like Sendwave.
Get your tickets NOW before they sell out. Limited capacity at 300 guests. DM @1587hawaii on Instagram if interested in purchasing an exclusive meet and greet with Ez Mil.
Early bird $15 pre-sale available until 11/15 and will be $20 after. Click here to purchase on the Next Door eventbrite.
Watch Ez perform halftime at the NBA LA Clippers Filipino Heritage Night 11/21 presented by 1587 & Socal Filipinos. More info here.
About 1587 Hawaii:
The dopest grassroots marketing agency with over 20 years of experience producing concerts for artists like Jay-Z & Justin Timberlake, exclusive content with artists like Bruno Mars, Drake & Justin Bieber while helping launch, market & sell platforms like MySpace.com, MySpace Music, MySpace Hip Hop, mydiveo, Third Floor Radio & more. We have executed awareness campaigns for brands like McDonalds, Coca Cola, AT&T, Western Union & many more. Problem solvers & hype creators. Positive energy only. 1587 is the year Filipinos first came to the United States. #WeveBeenHere 💪🏾🇵🇭
About Devin Cheff:
Watch Devin Cheff videos below:
About DJ EZ:
About DJ WADI:
About Roslynn Alba Cobarrubias aka DJ ROSLYNN:
Roslynn Alba Cobarrubias aka DJ Roslynn or Ros, is currently the co-founder & lead marketing strategist for 1587 & 1587 Hawaii. She has helped launch, market & sell companies like MySpace.com & mydiveo, while being the founder of MySpace Hip Hop. She has produced concerts & editorial programs with artists & brands like Drake, Kendrick Lamar, Eminem, E-40, J Cole, Lil Jon, McDonalds, Western Union & AT&T, to name a few. In her spare time she speaks at events like Tedx and SXSW, while producing TV shows, content & events like the LA Clippers & Sacramento Kings Filipino Heritage Nights. She started her career out as a DJ & B-girl from Walnut, CA. Catch her on the TV show, “Filipinos in Hollywood” – her life’s docu-series with past appearances from Saweetie, NBA Utah Jazz star Jordan Clarkson & Guap (formerly known as Guapdad 4000).
Photos by Jordan Fong of JFong Photography.
ROS. Marketing team co-produced the annual LA Clippers Filipino Heritage Night once again with MYX and the LA Clippers Game Entertainment Team. Here are some highlights from the event, following the success of past events with Manny Pacquiao and APL (Black Eyed Peas), 2022 was filled with stars and smiles. See the highlight video edited by Eric “Tex” Smith below:
Jo Koy was a special surprise guest at the LA Clippers Filipino Heritage Night, co-produced with @MYX Global . He talked about his upcoming Steven Spielberg produced movie, “Easter Sunday” out on 8/5, his ABC Network TV show “Josep,” and selling out 2 days at the Forum again to tape his 4th Netflix special. He continues the “Funny is Funny” world tour this year with stops in Dubai alongside across the United States. He joined @Ez Mil & @AJ Rafael for a fun T-shirt toss for the fans.
Fresh off a sold-out US tour with Wale & Canadian tour with @MANILA GREY and @P-Lo , @Guapdad 4000 performed at halftime for the LA Clippers Filipino Heritage Night. He performed the songs “I Need Bands,” new song “Black Iverson,” “Costa Rica,” “Chicken Adobo” & “Money” with the Clipper Spirit dancers. Post performance, Guap joined Jo Koy on court for a few photos.
Ez Mil joined LA Clippers Filipino Heritage Night while he was in town shooting his latest music video. He joined @Jo Koy ,@AJ Rafael & @keithpedrocomedy on court for a special T-shirt toss to the fans and helped kick off the Dance Cam with the hosts. In the players tunnel, Jo Koy told Ez Mil he’s a fan of his music and he got to hang with @Guapdad 4000, last year Ez Mil rapped over Guapdad x Rick Ross “How Many” instrumental on @Power 106 Los Angeles.
Philippines King of R&B, Jay R, sang the National Anthem in his own unique way that had people cheering throughout the rendition.
Follow and stay posted on future Filipino Heritage Nights at: www.myx.global/filipinoheritagenight
Watch the full Jo Koy interview below:
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