Third Floor Network was on site as LA based streetwear brand Popular Demand joined forces with Diddy’s multi-platform network, Revolt TV, to create a one-of-a-kind ‘Fairfax Takeover’ event series. The Revolt x Popular Demand Fairfax Takeover launched with the man himself, Diddy hosting a wild party at the Popular Demand Flagship Store. Hundreds of people showed up to witness Diddy’s first ever appearance on the famed Fairfax Avenue, and were surprised with performances by YG and Dizzy Wright.
YG performed a few tracks off of his new album, ‘My Krazy Life’, and Dizzy performed his new single ‘Everywhere I Go’ from his upcoming EP ‘State of Mind’ for the packed crowd. DJ Damage (Revolt TV host) and Jae Murphy (Eric Bellinger’s official DJ) were also enlisted to keep the crowd going. In a short period of time, the the Popular Demand Flagship Store turned into a crazed mini-concert venue.
The Revolt x Popular Demand Fairfax Takeover event series was created to highlight everything that has inspired both Revolt and Popular Demand: youth, passion, creativity, and the hustle. Diddy stood on the store’s built-in stage and spoke powerfully about his vision for the future of Revolt, and encouraged those in attendance to keep creating. In addition, Popular Demand’s 10 foot Square Flag sign was wrapped entirely in a Revolt graphic. Popular Demand and Revolt TV have been at the forefront of the music and fashion renaissance, and they’re partnership for the Fairfax Takeover has proven why.