Eric Bellinger’s ‘Risk It All’ video premiered at an intimate and exclusive screening at Popular Demand’s Flagship Store during a partnership event with Revolt TV for the Popular Demand Fairfax Takeover series. Eric, a Compton native, has already taken risks to achieve dreams including giving up a college football scholarship to pursue his passion for […]

(VIDEO) Popular Demand Presents: Risk It All “Freddie Gibbs”

Popular Demand | Freddie Gibbs | RISK IT ALL from Popular Demand on Vimeo.

Today, Popular Demand has launched their original ‘Risk It All’ series with the first installment featuring hip hop’s “underground king”, Freddie Gibbs. The series highlights a central theme of Popular Demand, “Risk It All”. The brand is heavily inspired by the city of Los Angeles, where many people from all different areas and walks of life ‘Risk It All’ and move to this city in pursuit of their dreams. Each piece features notable individuals of various professions explaining what it means to them to ‘Risk It All’.

Each video is artfully shot in black-and-white by Popular Demand’s in-house videographer, Times 10 Production, and renowned video director, Mike Ho.

Gibbs and Popular Demand joined forces with great timing as Gibbs just recently released his collaborative ‘Cocaine Piñata’ album with legendary producer, Madlib. Freddie’s edition of ‘Risk It All’ was premiered in an intimate setting for a group of his fans at the Popular Demand Flagship store during his in-store signing event.

The rest of the series will continued to be premiered at the Popular Demand Fairfax flagship store, each complete with an event and meet & greet from each featured person. Third Floor Network was onsite at the last meet and greet where fans rushed to get Freddie to sign memorabilla like his discography, performing shirts they caught from him at one of his performances, etc. Elliott Wilson was onsite to film an interview with Gibbs alongside managers Archie Bonkers and Ben Lambert.

Listen to Gangsta Gibbs & Popular Demand Founder/CEO Blake Third Floor Radio interview HERE.

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(VIDEO) Diddy, YG & Dizzy Wright LIVE at Revolt TV Popular Demand Fairfax Takeover

Popular Demand | Revolt x Diddy Takeover from Popular Demand on Vimeo.

Third Floor Network was on site as LA based streetwear brand Popular Demand joined forces with Diddy’s multi-platform network, Revolt TV, to create a one-of-a-kind ‘Fairfax Takeover’ event series. The Revolt x Popular Demand Fairfax Takeover launched with the man himself, Diddy hosting a wild party at the Popular Demand Flagship Store. Hundreds of people showed up to witness Diddy’s first ever appearance on the famed Fairfax Avenue, and were surprised with performances by YG and Dizzy Wright.

YG performed a few tracks off of his new album, ‘My Krazy Life’, and Dizzy performed his new single ‘Everywhere I Go’ from his upcoming EP ‘State of Mind’ for the packed crowd. DJ Damage (Revolt TV host) and Jae Murphy (Eric Bellinger’s official DJ) were also enlisted to keep the crowd going. In a short period of time, the the Popular Demand Flagship Store turned into a crazed mini-concert venue.

The Revolt x Popular Demand Fairfax Takeover event series was created to highlight everything that has inspired both Revolt and Popular Demand: youth, passion, creativity, and the hustle. Diddy stood on the store’s built-in stage and spoke powerfully about his vision for the future of Revolt, and encouraged those in attendance to keep creating. In addition, Popular Demand’s 10 foot Square Flag sign was wrapped entirely in a Revolt graphic. Popular Demand and Revolt TV have been at the forefront of the music and fashion renaissance, and they’re partnership for the Fairfax Takeover has proven why.

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