LIL WAYNE, JUSTIN TIMBERLAKE, THE ROOTS & More Participate in the ALS Challenge, Onsite Today With JHOANNA ALBA Of ALBA LEGACY Shooting Her Challenge

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The ‘Ice Bucket Challenge’ Has Raised Millions for the ALS Association, a snipped of the history and current earnings listed below via a NY Times article written by Emily Steele. Current participants in the challenge include but not limited to Justin Timberlake, Lil Wayne, The Roots, DJ Jazzy Jeff, Reggie Bush, Lebron James, Bill Gates, Iggy Azalea, Adam Levine, Blake Shelton, Jennifer Lopez, Justin Bieber, Scooter Braun and millions more.

“Pete Frates can no longer speak. But in the last two and a half weeks, a video posted on Facebook by Mr. Frates, a 29-year-old former college baseball player, has inspired people like Bill Gates, LeBron James, Chris Christie and Taylor Swift to dump a bucket of ice on their heads and speak out for his cause.

The “Ice Bucket Challenge” has lit social media on fire, raising both money and awareness for amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s disease. About 30,000 Americans now have the disease, which attacks nerve cells and ultimately leads to total paralysis, though the mind remains sharp. Life expectancy is typically two to five years from the time of diagnosis.

The stunt goes like this: People make a video of themselves dumping a bucket of ice water on their heads, post it on Facebook, Instagram or other social media sites, and then challenge friends to do the same within 24 hours or donate $100 to ALS. (Many do both.)

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Giants receiver Victor Cruz doused himself in the “Ice Bucket Challenge” to raise awareness of amyotrophic lateral sclerosis.Giants Join Ice Bucket Challenge to Raise Awareness of A.L.S.AUG. 11, 2014

People have shared more than 1.2 million videos on Facebook between June 1 and Aug. 13 and mentioned the phenomenon more than 2.2 million times on Twitter since July 29, according to those sites. Donations to the ALS Association have spiked. As of Sunday, the association said it had received $13.3 million in donations since July 29, compared with $1.7 million during the same period last year. It said there were about 260,000 new donors. (With a spate of celebrities and business executives joining in over the past few days and pledging contributions, that number is expected to rise.)”

Read the full story HERE.

Today we helped Jhoanna Alba, professional athlete designer/stylist and CEO of her Alba Legacy custom clothing company shoot her ALS Video Challenge video with former NBA All Star and current ESPN commentator Jon Barry.

Watch it here.Visit the ALS website to make your donation,



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