@EATPLAYMOVELA is the first Filipino Angeleno Food Festival, it is a new kind of Filipino American inspired event held to benefit its organizing non-profit organization, the Filipino American Heritage Movement of Los Angeles. #FAHMLA encourages Filipino American businesses and economic growth in LA.
by Roslynn Alba Cobarrubias
I started my music industry career in several different internships with various companies, some were paid and others were not. I’ve also hired and worked with several as an employer. I wanted to write this to help interns who are just starting their internships or currently looking into getting one. Without question, I recommend getting an internship or mentor before beginning your career in your choice of industry, specifically the music industry. Trade schools and colleges are great for teaching the helpful fundamentals, but it’s the actual working in an industry environment that will give you the hands-on experience, references and relationships that will help further your career. I also know professionals who never had professional schooling in their profession but thanks to valuable internships have been able to still pursue and succeed in their career of choice.
Think of it this way, without an internship or work experience outside of your schooling, you are one of thousands of applicants that are vying for the same jobs and positions you are. As employers, the most important qualities we look for aside from skill set are work experience and referrals. I’ve seen many people get hired based strictly on the recommendation of someone they respect or admire. In the fast paced music industry, employers don’t always have an HR team or personal time to spend hours reading resumes, the perfect person they need can usually be found a phone call away from someone they already know.
With that being said, with the help of people on my team who have also worked as interns or currently working as interns, I’ve put together a list of “How To’s” to help you along your way. I wish when I started my internships that I had some of the advice below and hope you find it helpful as well. Email us if this blog post has helped you at firstname.lastname@example.org or you have a great story to tell of a successful internship.
1. Start With The End In Mind
Be clear on the start and end date of your internship, have the dates in writing, which is typically 3 or 6 months and before the last month of your internship remind your employer that the end date is coming up in case they haven’t talked to you about it already. Before starting an internship, imagine the dream scenario – to most of course it is getting hired on full-time by the company for a salary position, but truth be told most don’t have budgets to continuously hire new people so there should be other goals in mind including getting a great reference letter, learning new skills, working directly in the field, building key relationships with people in the building and other interns who will be future leaders and colleagues as you both progress.
Be clear from the beginning to yourself and your direct report of what you are looking to gain so that you leave with what you were wanting. Don’t be discouraged if you don’t get hired after an internship, if you were memorable and great you can get referred for another position that another company is hiring or get hired by the company later down the line. If you did not get hired by the company you were interning for make sure to ask if they had colleagues that may be of a need of assistance. Don’t ever get turned off by internships. Most successful people see internships as an opportunity to get a mentor. Each mentor can teach you something different overtime. Consistent hard work matched with connecting the dots will get you in your desired position over time.
There have been plenty of times where when my internship was over, because my boss saw great potential in me, referred me to someone else or another company, this can be for you too!
Questions to ask yourself during an internship:
-Are you networking with other people?
-Does your boss and key executives know your names and skill-set?
-Are you learning more about your field that you desire to be in?
Reminder, before your last week, make sure to grab a recommendation letter and allow permission to ask your direct report to put them as a reference on your resume
2. Enjoy The Tasks You Have, Whatever It Is
Remember everyone started somewhere. We’ve all heard stories about the executives like Diddy who started out an intern for Andre Herrell or the powerful music agent who started in the mailroom. Make the most of the tasks assigned. If you are asked to pick up and deliver food, make sure to smile and introduce yourself to the people in the building that you are delivering food to, develop a relationship with them. Eventually, when there is time, ask them a little bit about their personal story, you’ll be surprised to see that most people want to share their own experiences. Meet people who have the job you want to have and ask them how they got there or research for yourself. Those that been the most successful are those that know the ins and outs of their companies’ key employees as well as their industry. The CEO that knows how every team operates from the top executive management team down to the mailroom is key in successful organizations. Know that this internship is just the first early stops in your career journey,
3. Offer Value To Your Boss
Make sure you understand what your company does, do the research before you start as well as research on the roles and people you work for, this will give you an idea of how you can be of great value and help them.
IE. If your boss is a marketing director come up with marketing strategies that would reach your target demo in college if your company is trying to reach people your age, if you want to be a publicist, attend as many events as you can where you can network with other media publications that could be important to the publicist like red carpets and music conferences, even if it’s meeting another intern at that company, spend the time to make those connections for future clients. if you want to be a DJ, ask a club or a DJ if you can tag along for a day to help them with what they needed like taking photos or videos for social media, and watch how they do it. The person you are helping may not even realize your value until it is offered.
4. Keep Yourself Busy
There can be times when your direct reports or boss are so busy they don’t have time to give you an assignment. After asking if there is anything you can help with, if there is nothing assigned, ask if you can do something you think would be beneficial that they might not have thought of. Examples can be organizing and filing away papers, photocopying receipts for an expense report, re-alphabetizing the CD collection, etc. If there still isn’t anything to do, Google will be your best friend. Take the time to do market research on the industry, the company, free workshops or networking events to attend to and read the trades on your industry.
5. Be Confident & Believe In Yourself
Confidence is key but don’t let your ego take over. No one likes a ‘know it all.’ Believing in yourself means believing you are capable of doing anything or learning how to do so. Allow yourself to be a sponge of your environment. Have the confidence to share your ideas and don’t be discouraged if they aren’t always the right answer. Showing that you care enough to TRY to think outside the box gets you brownie points, plus if your supervisor(s) give you feedback on your ideas it can be useful in making future decisions and advice for your current organization or another you may work or in the future.
6. Be Positive
No one likes negativity or a debbie downer. Positivity is also contagious and will always rule out negativity. A positive attitude no matter what comes your way shows that you are a problem solver, can handle big responsibilities and makes you pleasant to be around. Don’t participate in negative chatter about others or the company, even if it is your boss that is doing the talking. Watch your speech as well, sometimes you will catch yourself complaining about the traffic, your school work, etc. You don’t want your limited conversations with those in your environment to be negative ones because even if you aren’t a negative person, it may provide the image that you are.
7. Your Network Is Your Net Worth
SMILE in and out of the office! Most new interns are shy and timid which could make it uncomfortable for others to have conversations with. A smile allows people to feel at ease to talk to you which can create long lasting bonds. Talk to your employer and fellow interns, ask them about their weekend and so on. The key to success in the industry are your relationships and it’s important to develop them in and out of the office. Even as an intern, you are a representative of that company so it’s important to be remembered as someone positively versus negatively. If it takes a few times for your boss or other people you meet to know your name, don’t be discouraged, make it a goal for them to remember you. Remember that people in the music industry meet so many people a day, they might forget names but they remember faces and smiles. The more events you attend and see familiar faces it will get easier. Offer help to anyone you may potentially want to work for or with.
8. Balance Your Life
Between school, work, internship and life, find a way to balance it all. Life is always a balancing act no matter how successful you become and it actually gets harder as your career responsibilities increase. Create a schedule, stick to the schedule and communicate with your supervisor when circumstances out of the normal things arise such as a flat tire or a sickness. Choose what to focus your energy and time towards for the bigger picture. Get your assigned tasks done and communicate if you can’t. If you feel the internship isn’t right for you, be up front and honest from the beginning because there is someone else that could find the internship extremely valuable. The worst impression you can make is if you commit to an internship and constantly call in sick or show up late because you aren’t passionate about it. Learn how to prioritize school, work, family/friends and personal time, know that each part of your life is important in keeping a good balance. Your life shouldn’t be just about one aspect such as “all work.” A recommendation could even be taking less classes to allow time for an internship before graduation. A lot of companies only hire internships based on being in college.
9. Monitor Your Social Media
As a representative again of your company, your boss, etc. Make sure what you are posting online that you don’t want others to see is not public. Posting a status update of how bored you are or your company’s gossip is a quick way to get fired. Remember with technology these days, everything you post online or even via an app that requires a login could turn up somewhere, think of it’s worth it to post a picture with your drunk buddies in Cabo for a future employer to find later when googling you. I’ll help you answer that, It’s not.
10. Archive Your Work Experience
Update your resumes and linked in profiles with your new work experience. Keep a copy of the newsletter you wrote or take photos at the event that you covered, blog posts you may have wrote, etc. Make sure to be able to list everything you learned as this may come handy when a future employer is looking for that exact skill set. See an example of my video resume as well on youtube.com/roslynnc, which has come in handy when looking to expedite the process of learning my experience and creating your own will help you stand apart from the crowd.
These are some tips to being a good intern, not the only ones, so do the research and don’t forget to have fun with the process. If you are still not happy in your work environments as you progress it could be that you chose a field that you are not passionate about, remember it’s never too late to change careers.
Key Places To Find Music Industry Internships
2. Family And Friends
Think about family or friends and the companies they work at, if they know anyone that works at a company you’d like to intern at, there is a higher potential of you getting an internship at that company.
3. Company Website And Events
Visit the company website and follow them on all social media platforms where they may post information about internships or if a key executive is speaking at an event, you can attend to ask them in person if they are looking for anyone
4. Direct Assistance
If you know of an executive, artist, manager, etc. that you’d like to intern for directly, it’s worth a shot shooting them an email or approaching them in person. Not all music executives have reachable companies such as producers, etc. Assisting them for a selected period of time and having them as a mentor can be equally valuable.
mydiveo Co-Founder Roslynn Cobarrubias Tedx Talk: “How To Create A Powerful Video Profile Showcasing Your X Factor”
Location: TedxMt. Sac | Sunday June 4, 2017
Creating a powerful video profile, also known as a video resume, that captures and showcases your X factor, can be used to expedite the process of discovery, collaboration, networking, working and hiring when shared with potential employers, colleagues & clients.
Aside from being the name of a popular music talent TV show, an X factor is something that every individual, including you and I, and EVERY brand or business has. As a professional individual, it’s your unique talents or skills that set you apart from the rest, why companies would potentially want to hire you and why people would potentially want to work with you. As a brand or a business it’s your USP or Unique Selling Proposition, what differentiates your business from other competitive businesses, especially within your industry. It’s not just how and what your product or service is, but it’s the WHY people should buy or use it. Knowing your X factor, and being able to create a visual for it, will speed up the process of people getting to know your business, your brand and most importantly, you.
As you know reading this online, the world we currently live in is a digital society. We get our news from Facebook, we get our restaurant recommendations from an Instagram photo and we communicate through disappearing messages on Snapchat, meaning that we want our information fast, where we don’t have to search far to get it. So the days of reading over several pages of a paper resume, long customer reviews or even visiting a website with too much to read on, is antiquated. We want our information, and we want it fast, and there’s nothing that delivers a message faster than a video. It’s the reason why advertisers spend millions of dollars on commercials every year, up to five million dollars for a thirty second commercial during the Superbowl! It’s why record labels, artists and musicians spend thousands of dollars on their music videos, they understand the power of video as well and it’s time for the everyday person, new or small businesses/brands to reap the benefits and power of a video profile as well.
They say that one minute of video equates to 1.8 million words, that means there’s a lot that can be said through visualization without actually having to say much. For example if you’re a musician, an artist or a talent, your video profile will contain footage of your talent, obviously. You can’t just write a list of words to describe how great of a talent you are on your resume or your LinkedIn, like how great of a guitarist or dancer you are to potential talent bookers, event producers, fans or collaborators. Your talent needs to actually be seen for other people to discover it. It might sound like common sense to have this but you’ll be surprised at how many talents out there are struggling to get booked or hired because they don’t have a clear video displaying their talent.
As a talent, your video profile will contain footage of your talent, whether it be acting, singing, dancing, DJing, playing guitar, etc. And for those that are concerned that producing a video of your talent costs thousands of dollars, the truth is, when it comes to talent, all that truly matters is the raw talent, your true talent will speak for itself. Also in this day and age as you know, every phone comes with a camera phone, most shooting in HD and some even shooting in 4K. So I guarantee, even if you don’t have a fancy camera to help you film, there’s a friend, a family member, or fellow student or aspiring filmmaker that will let you borrow their phone to film or help you shoot yours.
The video profile can also include footage of your past performances, where you’ve interacted with the crowd and kept people entertained, which will help event planners and talent bookers visually discover your talent and confirm why they should book you for their future events or media programs, especially if introduced by a referral. The best way to also showcase your new music for your fans, friends or family is through video whether it be a performance or a simple lyric video on your social media. *Don’t use social media just to post pictures of your food because you’ll be missing out on a lot of opportunities!
As a working individual looking to get potentially hired or entice someone to work with you, your video profile will contain your unique skills or talents that set you apart from the rest. It can include you detailing your list of past experience, degrees and best achievements, but it can also contain actual footage of you in your element that can be powerful. For example, let’s say you’re a personal trainer, it can show footage of you doing what you do best, motivating others to do their best either in a gym or outside of the gym, or if you’re a teacher, it can show footage of you in the classroom, inspiring the students around you. Your video profile could/should also include client testimonials and recommendations. So if you’re a personal trainer, your video will include testimonials from your clients, how you motivated them to lose weight or live a healthier lifestyle. If you’re a teacher, It can include testimonials from your students of how you inspired them, of the unique way your teaching helped get them through high school, college, etc. The video profile can also include recommendations from other teachers that worked with you, and why they would recommend you to work with. Or if you’re just starting your career as a college student, it can include footage of you at your internship or on campus helping produce an event.
If you are a brand or a business, as I mentioned earlier, your video profile should contain your USP, or your unique selling proposition. It will not only show how people should use your product or service, but it’s the WHY people should work with your business or buy your brand. The video will explain what problem does your product or service solve for your target customer. Again, it can include client testimonials from people that have purchased your brand or that have utilized your business. For example if you are a realtor and own your own real estate agency, it can include not only footage of the beautiful homes that you’ve helped clients buy or sell, it can also include testimonials of the people that have worked with you, when purchasing or selling your home. It can include testimonials of WHY people have chosen your particular brand or service above anybody else in your industry.
There are different forms of marketing whether it be digital or print but it’s been proven that the power of word of mouth marketing is the strongest and most effective. Think of how many times that you’ve used a service, like a doctor or an insurance agent, or even visited a restaurant, by a recommendation from a family member, friend or colleague? Or how many times you’ve purchase a product because you saw a commercial where you quickly saw the benefit or why you should use it and you related to the target customer depicted in the video?
In today’s day and age, people know that there’s real buying power in human peer to peer marketing, that’s why there is more focus on influencer marketing versus traditional marketing these days. Knowing exactly what your X factor is, will not only help build your confidence in speaking about yourself, your brand or business but by creating a video profile that also includes information like your website social links, for people that wanted to find additional information from you. A video can exponentially grow discovery for new clients at a great speed. Capturing your recommendations, referrals or testimonials visually can also help you whether it’s in your personal career or people getting to know your brand or service, even faster if the video is coupled with a personal referral.
I know this personally because in the past few years we’ve worked with dozens of brands to find the perfect influencers for their ad campaigns, helped small businesses like restaurants or personal trainers win new clients. We’ve helped live events, festivals and media companies like TV/radio programs find the right artists for their shows, helped non-profits raise additional money for the organizations, while also helping individuals get hired after inspiring them to create & share a video profile on mydiveo.com. We are excited with every new discovery or connection that takes place because of a video profile and that’s why it’s our personal passion to get people to understand the value and the importance of one.
Personally in my own career, a video profile has helped me tremendously and is part of what inspired me to create the company with my founding partners. A few years ago, Lift Off Pictures asked me to create a video profile of my career history after spending close to a decade in artist relations and integrated marketing at MySpace.com. I was reluctant to do it at first because I don’t really share my own personal story, I like to interview and share other people’s stories, I am glad that I did. First, it gave me a chance to reflect on past successes and recognize that your career path is an ongoing life journey that I promote to the youth like college students who are just finding their way that I didn’t necessarily know growing up starting out here as a college radio DJ at Mt. Sac. I thought your career meant only one job or one destination and it felt challenging at times when I didn’t get that exact job or felt behind because I thought it was a competition or a race, which it isn’t.
Secondly I was able to utilize the video profile to solidify working with other companies like television networks that I’ve always wanted to work with because they were able to see quickly a video of my past work experience. Most importantly, by helping individuals, brands and businesses create their own video profiles we’ve been able to witness first-hand the benefits of sharing one.
I know it’s a little crazy to think that almost every individual and every brand/business will have their own video profile in the near future, but I think back to 2004 when we were pitching start up MySpace.com to artists and users. At the time, we were the first global social network before Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. and it was extremely challenging at first to get people to understand the benefits of having an online profile – for themselves for purposes outside of dating. Helping to market the new company at the time, people didn’t exactly understand WHY I was trying to get them to create an online profile and were very reluctant to do it at first until seeing how it benefited thousands of people from artists to graphic designers. Fast forward to 2017 and it’s now the norm. It’s actually NOT normal now to NOT have an online profile on one of the social platforms.
It’s time to be ahead of the curve and reap the benefits even if it starts with just sharing the video profile with personal family, friends, existing & potential new clients in your local area and seeing how it can help you.
We’ve made it easy to upload and share your video profile at www.mydiveo.com by showing your off your unique skills/past experience or USP/client testimonials and email email@example.com for additional tips.
Watch my personal video profile below that helped inspire the creation of our company mydiveo, that was recently acquired by Engage:BDR for $7.4 million and is now the largest network of video profiles in the world, featured in Forbes.
Cilantro Lime in DTLA has Mexican food with a twist, thanks to foodie bloggers who’ve added their own signature items to the menu like the cheese wrapped tacos, suede dogs & burnt quesadillas alongside classics like carne asada fries & pambazos. More speciality & secret menu items on the “4 Da Gram” menu like the Flaming Hot Cheetos carne asada burrito can be matched with a strawberry horchata.
In this impromptu shoot with Cilantro Lime owner, we didn’t have mics, but don’t mind the low audio, just enjoy the yumminess & go taste it yourself & tell us what you thought was the #bestthingonthemenu!
Shot & edited by: @palmertvbe
Swirls For Girls is a youth diversity enrichment program for girls that are not like the majority of the girls at their schools that come together to speak honestly to one another & form a sisterhood thru awesome fun cultural events & learning experiences.
Alongside Swirls For Girls Founder, Jennifer Taylor, Roslynn shared her story of overcoming challenges & tips on building a personal brand (know yourself, your unique X-Factor & how you want people to describe you). A podcast will be available soon with information given at the event.
11 year old entrepreneur @shyshyshopinc made these custom Swirls For Girls Little B-Girls magnetic bookmarks perfect for the notebooks that the girls used to take notes for the day.
This was written by Roslynn as apart of the 2016 “Noong Araw” stories that were shared by the FPAC Builders planning team that year, for FPAC25 Filipino Arts & Culture Festival taking place at Echo Park this Saturday October 8. Some of these stories were shared in the PAN Pavilion where people experienced the best in Filipino music, food, arts & culture! Apl.de.ap, DJ STAHYL (My Digital Kidz / JABBAWOCKEEZ) and many more performed and these co-branded FPAC/ALBA Legacy shirts were on sale and SOLD OUT, all the proceeds went to Fil Am Arts.
When you are kids you think your grandparents are going to live forever, while you’re running around with your cousins, they are there at every family gathering as the center of it all, sometimes the reason why everyone came together. They are the first when arriving and last person you want to greet when leaving out of sign of respect but also because they always made you feel like you were the most important person in the world, even when there were dozens of you. It was no different with our Papa, Miguel Alba, he had 7 kids, dozens of grandkids, great grandkids and ‘Jacks,’ (because he couldn’t remember everyone’s name he called our boyfriends Jack #1, Jack #2. etc. =) He was the sweetest, funniest, and strongest man I knew, especially growing up without really seeing my paternal father, he was my father.
Every week, twice a week, he walked over 2 miles round trip to buy lotto tickets right before the LA Lakers game and tell us what he was going to buy for us once he won. Stressed at work? Didn’t have money for a new car? Don’t worry! Papa was going to win the lotto soon to make it all better and once he won the lotto he was going to take us back to the Philippines where he loved more than any place in the world. Every Sunday as he got older I used to take him to church than to eat Filipino food, at the restaurant, he was always the center of attention telling the waitresses what he was going to do for them with his upcoming lotto winnings and he would listen to what I thought were school, love & work problems at that young age and laugh. “Bullshit!” He would say and remind me again not to worry because he was going to win the lotto and bring me to the Philippines to meet my cousins I had never met that he would tell us stories about. It amazed me that he was able to travel back and forth alone thousands of miles across to the US and the Philippines, while I was always terrified to fly in a plane longer than 7 hours.
Sadly Papa died on my birthday March 12, 2003 at 93 years young. I remember being at the hospital wishing that I should have spent more time with him whether it was walking to buy lotto with him or walk next to him rather than run when he was walking me home from school. As I said earlier, you don’t realize that the strongest man you know won’t be there forever. You always feel like there will be another day with them. Sundays were hard because I didn’t have him to tell my problems to and suddenly they seemed heavier than they were before, not being able to feel his love no matter what I chose to do in life which was confusing during those early college years. I would have done anything to have one final lunch with him just to tell him how much I loved everything about him and how I was going to say “Bullshit!” to all the doubt I had in myself and doubts I heard about pursuing a career in the non predicting music industry.