@3AFOrg #AsianMarketingSummit Panel Thursday 5/23: How to effectively reach young Asian American Millennials & Gen Zs in a world of ethnic diversity but with lack of sustained representation.
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#AsianAmerican audiences represent a growing & influential consumer demographic with a projected purchasing power of $1.3 trillion by 2022, according to the Selig Center for Economic Growth. However, this does not seem to translate into a proportional ad spend or consistent representation of their tastes, consumer behavior & diversity within the demographic when targeting Millennials & Gen Z generations.
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Our panel will discuss what it takes to reach this young demographic with meaningful content and effective culture-first activations that cannot be accomplished with a total-market approach.
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Panel: Roslynn Alba Cobarrubias, @ABSCBN Global Head of Music & Talent, Eljay Feuerman, Director of reDEFINE, an @IWGroup Initiative & @Tiffanie.Marie, influencer and creative mind without a filter. For more information & to get tickets to the summit alongside awards show featuring a LIVE performance by @officialrozen, hosted by @iamcarlinjames & @nickisun. ❤️ #AAPI #APAHM #AsiansInMedia
