(VIDEO) BEYONCE & JAYZ On The Run Tour Finale – My Favorite Parts

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I’ve seen Beyonce perform and was at the edge of my seat the entire night, the way that she could carry you through an emotional journey from your “Single Ladies” days to gut wrenching times of “Resentment” to your overjoyed feelings of being in love on “Love On Top” in a matter of minutes was amazing. I’ve produced and have witnessed Jay-Z concerts where with the unique charm of the Marcy Projects, Brooklyn born MC could have you rapping “Ni%%as In Paris” 8x in a row with Kanye West on their “Watch The Throne” Tour to understanding his love/hate relationship with the media while he performed “Holy Grail” side by side with Justin Timberlake while having you with two arms in the air while he “reintroduced himself” or “getting back at them for doing what they did to the Coldcrush” on “H to the Izzo.” But other than the constraints of censored award shows or million dollar videos, I’ve never seen the duo perform LIVE together.

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What’s enjoyable to watch is the combination of the two powerhouses perform their endless hits, the transitions are smooth and the complementing visuals they created make you feel like your watching a soundtrack to the movies that are being played. Beyonce does this in all of her shows but having Jay-Z take part in these figuratively & literally “Upgraded” his already entertaining show. But the reality is you aren’t just watching a scripted movie play, you are also watching a true love story. I’m sure when they started dating they didn’t now what the future held, they were both entertainers and it was exciting to feel love for someone who understood your job but they also now had the public paying attention to their every move, hoping they were a perfect love story to strive for but at the same time hoping they have problems too so that the everyday person could feel their relationships challenges were common even for them and not the end of the world.

My favorite part of the night is when the videos transitioned from “This is not real life” to “This is REAL life” where home videos of a once private love affair including engagement videos, wedding clips, the birth of their baby Blue Ivy and Jay-Z doing pushups with and on his daughter.. This followed segments where you see an angry Beyonce being human such as leaving several deleted messages on a man’s phone where she had clever one liners such as “there’s nothing open at 3AM except women’s legs!” or “I don’t need your money, I’m rich!” and any woman or man could relate to the vulnerable, insecure feelings.

Another highlight of the evening was their closing remarks to the city of Paris which they mentioned was special because it was where they were engaged and conceived their baby. Beyonce gushes that she is “Jay-Z’s number one fan and she is in love with him” while Jay-Z embraces her and lets the audience and world know that he thinks she is the “greatest entertainer of our time and enjoyed sharing the stage with the woman he loves.” Whether or not the romance is played up for cameras, you genuinely feel a respect for their craft that they bring out the best in one another and a love that carries many shades through years of being best friends and committed to one another without claim of being perfect. Hoping those who are fans of the two get to see one of the most entertaining and well produced shows I’ve seen in a long time but most importantly I hope everyone in their lifetime experiences a similar love in their own lives that might be a roller coaster at times but even with fear and it’s ups and downs is an amazing, enjoyable experience that is documented and shared for later reminiscing. I’ve witnessed their love firsthand dancing next to them at Diddy’s 2014 New Year’s Party last year in Miami and can attest to seeing there is something there that only of the two of them truly understand while everyone tries to analyze for them. Rather than speculate or assume, I think they should be left alone to see what their future holds. I’ve witnessed their genuine love first hand last year at Diddy’s Ciroc the New Year’s Miami party dancing next to our group on the dance floor and I hope for only the best for them.

Go N Syde JAY Z & MARIAH CAREY’s World Via New Augmented Reality Drinks 40/40 & Butterfly

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WHO: Jay-Z and Mariah Carey-brand drinks are coming to a Walgreens and Duane Reade store near you.

WHAT: According to Billboard.com in an interview with founder, Kevin Liles of KWL Enterprises:

Carey’s “Butterfly” pink lemonade and Jay-Z’s “40/40” Arnold Palmer-like drink are hoping the “disrupt the consumer package goods market” says Kevin Liles of KWL Enterprises, who’s behind the beverage line Go ‘N Syde that’s releasing the drinks.

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But these aren’t your average sodas. At $1.99 a pop, each bottle comes with exclusive content via augmented reality technology — a “network,” as Liles calls it — to fans who download the company’s app and then scan the labels with their phones.

The beverages are currently available in select locations and moving at a pace of 1,000 bottles a week, according to Forbes. But soon that figure should jump considerably as they will be stocked soon at 7,500 Duane Reade and Walgreens stores around the country.

For the former Def Jam president and Warner Music executive VP who runs KWL Enterprises — which, as well as brand consulting, a philanthropic wing and more, includes a management company that oversees the careers of musicians, athletes and models including D’Angelo, Trey Songz, Estelle, Nelly, model Selita Ebanks, co-management of Ty Dolla $ign, and others — these drinks are just the beginning of what may be possible to leverage his expertise into the consumer goods market. Additionally, he is a partner with his former Warner colleagues Lyor Cohen and Todd Moscowitz in 300, an Atlantic-distributed label that’s seeking to work a new model in the music business.

Billboard caught up with Liles after a hectic day announcing Butterfly with Mariah Carey to discuss the intricacies of his new venture.

Billboard: How did the Butterfly and 40/40 deals come about?

Kevin Liles: We constantly have conversations around Fortune 500 companies because of my marketing expertise, whether it’s how to bring more 15-to-34-year-old traffic into stores or to harness the purchasing power of young America. I’ve done it so many different ways that I do a lot of advising. My partner and I were having discussion with Walgreens about their “Happy and Healthy” [campaign] and where they wanted to go. They wanted to skew a little bit younger, and they wanted to come up with some ideas about how they could bring more product lines inside Walgreens. So we said what would be best would be to find a product, and then find brands, that we could attach to the product that would bring a certain core demographic, while never getting away from your main objective around the campaign.

We decided the beverage business would be a good place to enter: it sounds like with 40/40 we could [reach young males] and with Mariah, we could cater to the female 34-to-60-year-olds who are the core consumers at Walgreens. I called my friends and said, “Hey, I know this might sound crazy, but I want you guys to start beverage businesses — one around Butterfly and one around 40/40. Let’s give them a two-for-one: a great-tasting drink, but also, I have technology that I want to put on every bottle [to provide exclusive content] and disrupt the consumer package goods market. To make a long story short, we launched the beverages and there will be many other line extensions, whether you add another flavor, like a Butterfly Light, coming out in 2014.

What content can fans expect from this?

The reason we were at the [green-screen studios the previous day] was because we wanted to provide Mariah with an opportunity to record things she’s never done before. It’s her own network and we just started programming, so now she’s the owner of her own beverage company, and she’s now programmer of her own network. So what would Mariah fans want to see? They want behind-the-scenes access, they want special shout-outs, they want contesting, they want things that normally you would do on your traditional social media platforms. This is her own network, and because it’s virtual, anything could pop up — like last night we shot her singing with butterflies; she sang something you’ve never heard Mariah sing live before.

Again, it’s another medium for her to engage her fans, and Mariah’s one of the young ladies who’s always engaged her fans in that manner, so this is just another extension to help her communicate and engage with them. Eventually we’ll have a head of programming. The great thing about the device and application is, when you download the Go ‘N Syde app, you can go inside the worlds of 40/40 and Butterfly. I would also say that if we don’t continue to innovate around what true behind-the-scenes content is, then we lose the opportunity to do something special. We’ve got green-screens in New York and L.A. where we can constantly [create new content], but we also can take partners’ video footage and upload it. We’ve hired camera crews to follow them and get exclusive footage that they might have shot before and put it on the site.

This is not behind the scenes backstage: this is behind the scenes of my life, of my world. So it’ll be all kinds of things. When you have the opportunity to curate your own channel and it’s only based off of what you put up — not stuff that somebody caught you doing or saying — this is stuff that you’re proud about — family moments, friend moments, events. Right now we’ve got a lot of placeholders, but we just launched this week.

And what content will 40/40 have?

If you think about 40/40, you think about sports, you think about great events, you think about having fun, you think about, “Hey, when Jay’s going on tour with Beyonce, how do I get VIP access?” We have video, galleries, contesting, all sorts of things. Some of the content up there now is just stuff that happened at the club, and we’re in the process of uploading video from Jay. They’re committed to releasing exclusive things: sometimes you might have a world premiere, go to a 40/40 bottle and check out this new song from Jay-Z. Mariah, too. I’m working with all the partners to come up with experiences that are unparalleled on any other network.

#JayZ #MondayMemories when I caught him in my Roc diamond at the #LegendsOfSummerTour – Take 2 with #Beyonce for their #OnTheRunTour August 2? 😉 #thirdfloornetwork #100happydays Day5 (at Rose Bowl – Pasadena, CA)

#JayZ #mondaymemories when all of the lights turned off but magically came on again when we needed him to perform #Encore in the small 500 person capacity room the day before his #madisonsquaregardenshow I still remember my hand shaking & stuttering words as I handed him the mic – @animalstatus you remember telling everyone to […]

.@kanyewest released #collegedropout 10 years ago today & 5 years ago joined T.I. on stage at his @myspace #keyclub release show to perform #swaggalikeus that #kanyewest produced for @troubleman31 & #jayz – room full of #walnut to witness. 😊 #mondaymemories watch the video on thirdfloornetwork.com 👌#thirdfloornetwork (at Kanye West Monday Memories)

How this awesome #48hoursinmiami story ended figuratively & literally at the #storymiami #jayz afterparty. Can’t wait to be home soon & for you 305ers to come to LA where we party into the normal wee hours of 1:30AM 😂 #icanthang #tiredby10pm #willsleepfor3daysnow #threesup tour ✈️ LA. 👌#thirdfloornetwork (at MIA to LAX)