Today, Popular Demand has launched their original ‘Risk It All’ series with the first installment featuring hip hop’s “underground king”, Freddie Gibbs. The series highlights a central theme of Popular Demand, “Risk It All”. The brand is heavily inspired by the city of Los Angeles, where many people from all different areas and walks of life ‘Risk It All’ and move to this city in pursuit of their dreams. Each piece features notable individuals of various professions explaining what it means to them to ‘Risk It All’.
Each video is artfully shot in black-and-white by Popular Demand’s in-house videographer, Times 10 Production, and renowned video director, Mike Ho.
Gibbs and Popular Demand joined forces with great timing as Gibbs just recently released his collaborative ‘Cocaine Piñata’ album with legendary producer, Madlib. Freddie’s edition of ‘Risk It All’ was premiered in an intimate setting for a group of his fans at the Popular Demand Flagship store during his in-store signing event.
The rest of the series will continued to be premiered at the Popular Demand Fairfax flagship store, each complete with an event and meet & greet from each featured person. Third Floor Network was onsite at the last meet and greet where fans rushed to get Freddie to sign memorabilla like his discography, performing shirts they caught from him at one of his performances, etc. Elliott Wilson was onsite to film an interview with Gibbs alongside managers Archie Bonkers and Ben Lambert.
Listen to Gangsta Gibbs & Popular Demand Founder/CEO Blake Third Floor Radio interview HERE.