(VIDEO) Learn How To Monetize Your Creativity Directly With Your Fans By RYAN LESLIE On Hot 97

Ryan Leslie sat down with Old Man Ebro, Peter Rosenberg and Laura Stylez to discuss his Disruptive Media company helping artists monetize creativity starting with your most loyal supporters, fans and social following. The sensational headline reads, “Cassie got me paid & I still make more money than most artist!” but it was a much deeper conversation and real math in how he’s been able to sustain a high profile, affluent lifestyle as a globetrotting producer and artist. They were surprised at how the interview took a different turn and were pleasantly surprised in learning what he’s already taught 50 Cent and Talib Kweli.

At the end of the video, Ryan discusses his new single available on MZRT.com and gives away his phone number to anyone who wanted to join the social music #RenegadeNation revolution he’s helping to spearhead which includes knowledge of what’s under the hood of the music industry that once seemed to hard to digest for the everyday artist. Click HERE to read more about making money as an indie artist.

For more info text Ryan at:
+1-915-600-6978
ryan@renegadesnyc.com

Go N Syde JAY Z & MARIAH CAREY’s World Via New Augmented Reality Drinks 40/40 & Butterfly

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WHO: Jay-Z and Mariah Carey-brand drinks are coming to a Walgreens and Duane Reade store near you.

WHAT: According to Billboard.com in an interview with founder, Kevin Liles of KWL Enterprises:

Carey’s “Butterfly” pink lemonade and Jay-Z’s “40/40” Arnold Palmer-like drink are hoping the “disrupt the consumer package goods market” says Kevin Liles of KWL Enterprises, who’s behind the beverage line Go ‘N Syde that’s releasing the drinks.

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But these aren’t your average sodas. At $1.99 a pop, each bottle comes with exclusive content via augmented reality technology — a “network,” as Liles calls it — to fans who download the company’s app and then scan the labels with their phones.

The beverages are currently available in select locations and moving at a pace of 1,000 bottles a week, according to Forbes. But soon that figure should jump considerably as they will be stocked soon at 7,500 Duane Reade and Walgreens stores around the country.

For the former Def Jam president and Warner Music executive VP who runs KWL Enterprises — which, as well as brand consulting, a philanthropic wing and more, includes a management company that oversees the careers of musicians, athletes and models including D’Angelo, Trey Songz, Estelle, Nelly, model Selita Ebanks, co-management of Ty Dolla $ign, and others — these drinks are just the beginning of what may be possible to leverage his expertise into the consumer goods market. Additionally, he is a partner with his former Warner colleagues Lyor Cohen and Todd Moscowitz in 300, an Atlantic-distributed label that’s seeking to work a new model in the music business.

Billboard caught up with Liles after a hectic day announcing Butterfly with Mariah Carey to discuss the intricacies of his new venture.

Billboard: How did the Butterfly and 40/40 deals come about?

Kevin Liles: We constantly have conversations around Fortune 500 companies because of my marketing expertise, whether it’s how to bring more 15-to-34-year-old traffic into stores or to harness the purchasing power of young America. I’ve done it so many different ways that I do a lot of advising. My partner and I were having discussion with Walgreens about their “Happy and Healthy” [campaign] and where they wanted to go. They wanted to skew a little bit younger, and they wanted to come up with some ideas about how they could bring more product lines inside Walgreens. So we said what would be best would be to find a product, and then find brands, that we could attach to the product that would bring a certain core demographic, while never getting away from your main objective around the campaign.

We decided the beverage business would be a good place to enter: it sounds like with 40/40 we could [reach young males] and with Mariah, we could cater to the female 34-to-60-year-olds who are the core consumers at Walgreens. I called my friends and said, “Hey, I know this might sound crazy, but I want you guys to start beverage businesses — one around Butterfly and one around 40/40. Let’s give them a two-for-one: a great-tasting drink, but also, I have technology that I want to put on every bottle [to provide exclusive content] and disrupt the consumer package goods market. To make a long story short, we launched the beverages and there will be many other line extensions, whether you add another flavor, like a Butterfly Light, coming out in 2014.

What content can fans expect from this?

The reason we were at the [green-screen studios the previous day] was because we wanted to provide Mariah with an opportunity to record things she’s never done before. It’s her own network and we just started programming, so now she’s the owner of her own beverage company, and she’s now programmer of her own network. So what would Mariah fans want to see? They want behind-the-scenes access, they want special shout-outs, they want contesting, they want things that normally you would do on your traditional social media platforms. This is her own network, and because it’s virtual, anything could pop up — like last night we shot her singing with butterflies; she sang something you’ve never heard Mariah sing live before.

Again, it’s another medium for her to engage her fans, and Mariah’s one of the young ladies who’s always engaged her fans in that manner, so this is just another extension to help her communicate and engage with them. Eventually we’ll have a head of programming. The great thing about the device and application is, when you download the Go ‘N Syde app, you can go inside the worlds of 40/40 and Butterfly. I would also say that if we don’t continue to innovate around what true behind-the-scenes content is, then we lose the opportunity to do something special. We’ve got green-screens in New York and L.A. where we can constantly [create new content], but we also can take partners’ video footage and upload it. We’ve hired camera crews to follow them and get exclusive footage that they might have shot before and put it on the site.

This is not behind the scenes backstage: this is behind the scenes of my life, of my world. So it’ll be all kinds of things. When you have the opportunity to curate your own channel and it’s only based off of what you put up — not stuff that somebody caught you doing or saying — this is stuff that you’re proud about — family moments, friend moments, events. Right now we’ve got a lot of placeholders, but we just launched this week.

And what content will 40/40 have?

If you think about 40/40, you think about sports, you think about great events, you think about having fun, you think about, “Hey, when Jay’s going on tour with Beyonce, how do I get VIP access?” We have video, galleries, contesting, all sorts of things. Some of the content up there now is just stuff that happened at the club, and we’re in the process of uploading video from Jay. They’re committed to releasing exclusive things: sometimes you might have a world premiere, go to a 40/40 bottle and check out this new song from Jay-Z. Mariah, too. I’m working with all the partners to come up with experiences that are unparalleled on any other network.

Happy Socks By Snoop Dogg

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WHO: Snoop Dogg

WHAT: Swedish company’s PR director Malkiel Berry who revealed that the collaboration will show off the artist’s three sides: Rainter Snoop, Rastafarian Snoop, and “Gin and Juice,” Bandana-Loving Snoop. The three pairs will be sold together in special Snoop-approved box sets for $40 on November 1. We got the “Gin and Juice” pair and they made “happy feeet” figuratively & literally around here.

For more info & where to buy: www.happysocks.com/gl/snoopdogg

FAR EAST MOVEMENT x DUMBFOUNDEAD x TOKIMONSTA Present Spam N Eggs Festival 10.4.2014

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WHO: TOKiMONSTA, Far East Movement, and Dumbfoundead bring you the first annual Spam N Eggs Festival!

PERFORMANCES BY:
DJ Ammo, Apl.de.Ap, Boogie,Champagne Drip, Chippy Nonstop, @CZ , Chuck Inglish + Special Guest, Crnkn, Dj Denkym, Bye Felicia, Dj YTst, Dj Zo, DOT of TeamSupreme, Far East Movement (Dj Set), Gitiche, Instant Party, KINGMCK , Leisure Sports Players Club, Mike B, Mr. Carmack, Nick Catchdubs, Nocando, (DJ) Nobody of Low End Theory, Rell The Soundbender, Scoop Deville, Starkey, Strangeloop x John King x Teaching Machine, Styles&Complete, (thee) Mike B, Whyel, Yultron

WHAT: Live Performances, Art exhibits, Food trucks, Multiple Areas, Indoor Outdoor, Table Service, Multiple Bars and much more…

WHEN: October 4, 2014 7PM-3AM

WHERE: Park Plaza Hotel in Downtown/ KTown – 607 S Park View St, Los Angeles, CA 90057

Last year’s recap:

For more info:
www.wespamneggs.com
www.twitter.com/wespamneggs
www.instagram.com/wespamneggs

If you have any questions contact jr@transparentagency.com

Dash Radio Launches Exclusive A3C Festival Pop Up Radio Station

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Dash Radio Launches Exclusive A3C Festival Pop Up Radio Station

WHO: 2 Chainz, The Lox, B.o.B, Bun B, Black Thought, Scarface, Slaughterhouse, Mystikal, Juvenile, Mannie Fresh, Twista, Casey Veggies, Talib Kweli, Vic Mensa, Jarren Benton, Smif-N-Wessun, Kevin Gates, Lil Bibby, 9th Wonder, Rapsody & many more. Tickets starting at $75. More info: www.a3cfestival.com (See below for full line up.)

WHAT: Dash Radio will provide an exclusive pop up “A3C Radio” station featuring music from performers at the 2014 A3C Festival taking place in Atlanta, GA October 8-12, 2014

WHERE: Listen live at www.dashradio.com or download the app through iTunes App Store & coming soon to Google Play for Android Users

WHEN: A3C Radio Pop Up Station Available Thursday, September 19 – Friday, October 31

“Partnering with the A3C Festival, now in it’s 10th year as a world known hip hop festival, provides an opportunity to not only feature music from the performing living legends but also gives a platform for the emerging rising stars, for some of the artists, this will be the first time their music has ever gotten any radio play not only locally, but nationally on Dash Radio.” –DJ Skee

“I’m excited about what DJ Skee is doing with Dash Radio and am excited to partner with them. I can’t wait to see what they build over the next several months.” -Mike Walbert (A3C Festival, GM)

A3CLineUpA-Z

See a recap of the 2013 A3C Festival that reached over 25,000 attendees in Atlanta below:

More about Dash Radio:
Founded by on-air personality DJ Skee, Dash Radio is a completely free digital radio service
that revolutionizes the way we listen to music. Dash Radio differs from traditional radio because
it allows for less known artists to be featured, and also provides a commercial-free listening
experience. All stations are hand curated and hosted by music industry experts. No computers,
no algorithms, just real radio brought to you by people who love music.

Website: www.dashradio.com
Twitter: @dash_radio
Facebook/Instagram: @dashradio

More about A3C Festival:
A3C [All 3 Coasts] Festival is the preeminent hip-hop festival in the US. Founded in 2005,
A3C has grown from a regional showcase to a world-renown brand and celebrated cultural
experience including: music, education, art, film, style, pro-audio and more. A3C features over
500 performances from living legends and rising stars to aspiring talent from across the world.
The 5-day festival takes place annually each October at over 30 venues and stages across several
closely connected, high-traffic neighborhoods in the metro Atlanta area. In 2013 A3C engaged
nearly 25,000 attendees on-site and reached millions more online. A3C has become a cultural
institution and an incomparable platform to reach and interact with the tastemakers,
organizations, brands and artists within the hip-hop community.

Website: www.a3cfestival.com
Twitter: @A3C
Instagram/Facebook: @A3Cfestival

CLINT DEMPSEY Performs His Music For The First Time At MLS Next “FIFA 15” On EA Sports Launch Party Livestreamed On Dash Radio In NYC 9.18.14 (PHOTOS)

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Soccer fans in attendance to the EA Sports launch party for the new FIFA 15 game tonight were treated with a pleasant surprise as superstar USMNT Captain Clint “Deuce” Dempsey performed for the very first time. Dempsey is known to be working on The ReDUX mixtape at the SKEElodge executively produced by Tony Alva & Mike Chehade, but this was the first time he has taken the stage as a performer, Dash Radio was onsite to livestream the exclusive event hosted by DJ Skee. In the crowd included Maurice Edu & Tim Cahill of the New York Red Bulls, Deandre Yeadin (Seattle Sounders), Mark Foster (Foster The People), Trae The Truth and many more.

Attendees and fans were also treated to early previews of the game via consoles available for play onsite as well as a performance by Nico and Vinz who are best known for the recent success of their Billboard chart topping hit, “Am I Wrong” (which has already received over 75 Million Plays on YouTube). The Norweigan duo are also featured on the critically acclaimed FIFA 15 soundtrack which can be heard exclusively on a FIFA 15 pop station on the new Dash Radio. The much anticipated game releases next Tuesday 9/23.

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Check out the photos below by those in attendance to see what you might have missed and be on the lookout for chances to win access to exclusive events like the one below:

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